PPC Campaign Management (Google Ads)

What is PPC for Contractors?

Pay-Per-Click (PPC) advertising for contractors is a form of online marketing where your business appears at the top of Google search results for relevant keywords. You only pay when someone clicks your ad—making it a fast, targeted way to get qualified leads from people actively searching for your services.

Why PPC Works for Contractors

PPC is ideal for service businesses that want predictable, scalable lead flow. Here’s why contractors trust Google Ads:

Instant visibility – Show up above organic results and get seen first
Targeted traffic – Reach people actively searching for your exact services
Geo-targeting – Advertise only in the areas you serve
Budget control – Set daily or monthly limits with clear ROI
Trackable results – Know where every lead came from

Common Use Cases for PPC in the Trades

Decorative concrete and epoxy floor installers
Roofers, painters, and home remodelers
HVAC, electrical, and plumbing contractors
Power washing and lawn care companies
Emergency repair and 24/7 service providers

Whether you’re promoting seasonal services, launching in a new city, or filling your calendar fast, PPC is a reliable solution.

Our PPC Management Process

Here’s how we launch and optimize your campaigns:

Keyword & Competitor Research – Identify high-converting, low-cost keywords
Campaign Setup – Build search ads, extensions, geo-targeting, and negative keywords
Landing Page and Web Design – Optional, fully optimized for conversions (calls, forms, bookings) and user experience
Call Tracking & Conversion Setup – Know which ads generate real leads
Ongoing Optimization – A/B testing, bid management, ad copy updates
Monthly Reporting – Transparent reports on clicks, cost-per-lead, and ROI

Why Choose Evolve Marketing Group for PPC

12+ Years of Campaign Experience – Proven across multiple trades and markets
Built for Contractors – We know the urgency, seasonality, and margins of your work
Google Ads Certified – Industry best practices + ongoing strategy updates
Known for 5-Star Customer Service – We treat your business like our own
Nationwide Coverage – From major metros to mid-sized suburbs, we deliver leads that convert.

Where We Manage PPC Campaigns

We run successful campaigns in:

Dallas–Fort Worth Metroplex
Greater St. Louis Area
Phoenix Metro
Orlando & Central Florida
Southern California
Las Vegas Valley
Chicago, Houston, Tampa, and beyond